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Emma Stuart Sample
MBA-Qualified Marketing & BD Professional
Position:Head of Marketing Zookel Profile: The Entrepreneur The Consultant Location:New York and London
Summary
| Experience Summary: | Creative and MBA-Qualified Marketing & Business Development Strategist, with nine years of experience in both traditional and fast-changing industries. |
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| Key / Specialist skills: | Customer Acquisition, Customer Retention, Competitive Branding, Online Marketing |
| Current role: | Head of Marketing at USA Speccorp.com | Job Function: | Marketing |
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| Previous roles: |
Direct Marketing Manager at BassEnt & Gaming Inc Direct Marketing Account Manager at Agency ZXY |
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| Education: | MBA, IMD |
Experience
Head of Marketing at USA Speccorp.com
(Public Company, 501-1000 employees, Leisure/Sport/Entertainment)
September 2005 - Present
As Head of Marketing I have full P&L responsibility with a budgets of approx. $30 million, own and report regional business throughout customer life-cycle, and manage multiple departmental teams (including Marcoms, direct marketing and online).
Direct Marketing Manager BassEnt & Gaming Inc
(Public Company, 1001-5000 employees, Leisure/Sport/Entertainment)
January 2003 - April 2004
Bass.Ent is widely regarded as the benchmark company in terms of marketing in the gaming sector. Whilst at Bass.Ent I oversaw the planning and creation of all direct marketing including the management of a team of 8, and a budget of $12 million.
Direct Marketing Account Manager Agency ZXY
(Privately Held, 51-200 employees, Media)
May 1999 - Present
Whilst at Agency ZXY I developed and managed creative and competitive strategy projects for agency clients, including presentations to C-Level senior management. On a project basis this involved management responsibility for teams of 2 to 15 people and budgets of up to $1.5 million.
Education
IMD
(University Post Graduate, Switzerland)2004 - 2005
Degree: MBA
Field of study: Marketing Specialization
Awarded First Place, Best Strategic Plan – Corporate Partnership Evaluation
Brown University
(University Undergraduate, United States)1996 - 2001
Degree: Bachelor of Business
Field of study: Marketing, Accountancy, Strategy, Ecomomics
Earned degree while working full-time and attending university part-time
Additional information
Interests:
Puzzle games, suspense & comedy films, mystery novels, rollerblading, languages
Honors and Awards:
• Graduated Magna Cum Laude Honors, University Academic Scholarship • Co President of IMD MBA Student Government – 2004/2005